We are a diverse, interdisciplinary community committed to improving our information ecosystems and media literacy through transparent and collaborative exploration.

The proliferation of misinformation in online news and its amplification by automated feeds and social media are a growing concern.

Many solutions are being attempted, but the misinformation problem is so large that any single effort can only provide partial alleviation. Tackling it successfully will require a holistic approach, with reputation systems, fact-checking, media literacy, revenue models, and public feedback all helping to address the health of the information ecosystem.

Our Efforts

Together, as a coalition, we are interested in complementing these efforts by defining the factors that lead to credibility assessments or that make information reliable.

Rather than jointly deciding whether an article is “credible” or “not credible” or endorsing any single index or evaluation of credibility, the Credibility Coalition fosters the development of a framework around which credibility can be discussed and interpreted. Our goal is to provide a range of indicators that can be used by a person — or a system — to gauge if an article can inform or educate that person (or whoever the audience is likely to be).

If solutions — especially scalable ones — are possible, they will require organized cooperation through shared vocabularies for understanding the nature of credible content. Our contribution will be an iterative, evolving and transparent process by diverse research projects using different tools to test hypotheses about information quality.

Solutions will also require continual assessments about the risks of censorship and gamified knowledge systems: risks that are already present in our current ecosystem and that demand thoughtful, knowledgable approaches.

Our History

The Credibility Coalition is an initiative co-founded by Meedan and Hacks/Hackers. We were incubated at the first MisinfoCon in early 2017 and grew under a Knight Prototype Fund Grant focused on improving the flow of accurate information.

We have presented our initiative in a number of international venues to gain feedback and partners; recent examples include the Mozilla Festival 2017, the International Press Telecommunications Council Autumn 2017 Meeting, and The Knight Commission on Trust, Media and Democracy.

In March 2018 we announced the support of Google News Lab, the Facebook Journalism Project, Craig Newmark Philanthropies and additional private donors.

The Credibility Coalition was born during a late night creative studio session at MisinfoCon, hosted at the Media MIT Lab.

Awards and Grants

We are proud recipients of a Knight Prototype Fund grant.