News credibility is the challenge of our time.

What we do: Create better standards for online content through rigorous research and formulate thoughtful applications of these results.

How we do this: Construct frameworks that support a collaborative, interdisciplinary approach to assessing, scaling, and implementing information quality online.


  • “This summer, in partnership with the World Wide Web Consortium (W3C)’s newly created community group, the Credibility Coalition will explore new approaches to analyze and assess the credibility of information online.”

    Google News Initiative

  • “Through workshops and research, the group identified a number of credibility indicators that help readers determine if a story is reliable …[analyzing] 16 common elements indicating reliability on 40 widely-shared public health and climate change stories.”

  • “Rather than build one stable definition that can be used to identify content, feature- or identifier-based approaches work from the ground up, using methods drawn from content analysis or social network analysis to identify potential features associated with ‘fake news,’ disinformation, and spam. … Groups like the Credibility Coalition … are using this approach.”

    Data & Society




We are proud recipients of a 2017 Knight Prototype Fund grant.