News credibility is the challenge of our time.

Can we agree on scientific and systematic ways to assess reliable information, and whether they can be applied at scale? Our community-driven approach explores this question through collaboratively-structured definitions and shared results from tests for content credibility.


  • "This summer, in partnership with the World Wide Web Consortium (W3C)’s newly created community group, the Credibility Coalition will explore new approaches to analyze and assess the credibility of information online.”

    Google News Initiative

  • “Through workshops and research, the group identified a number of credibility indicators that help readers determine if a story is reliable …[analyzing] 16 common elements indicating reliability on 40 widely-shared public health and climate change stories.”


  • “Rather than build one stable definition that can be used to identify content, feature- or identifier-based approaches work from the ground up, using methods drawn from content analysis or social network analysis to identify potential features associated with ‘fake news,’ disinformation, and spam. ... Groups like the Credibility Coalition ... are using this approach.”

    – Data & Society


Partner organizations

Funding support

The Credibility Coalition, formerly known as the Credibility Indicators Working Group, has received generous support from:

We are proud recipients of a 2017 Knight Prototype Fund grant.